You will receive a full year’s education kicked off by three days of live training in London by internationally recognised teachers and practitioners. Many are regarded as the authorities in their field of expertise.
This is followed by an interactive series of webinars.
At the end of this course, you will understand the principles and practice of direct and interactive marketing for any product or service.
You will also know how to deal confidently with any of the processes and decisions that lead to successful campaigns and greater profit.
Upon successful completion you will:
- Understand the principles, strategies and tactics of direct and interactive marketing, online and off
- Know how to establish and manage a marketing budget for optimum Return on Investment
- Know how to plan, implement and evaluate successful campaigns – online and offline
- Be able to exploit data and build profitable relationships with your customers
- Have a broad understanding of all aspects of direct and interactive marketing in all media, for all normal types of organisation in all circumstances
- Understand what makes the difference between successful and unsuccessful creative in all media – and know how to judge it
- Know what is happening in all the latest media and forms of marketing
